To drive and shape the world of extreme sports in the Canary Islands. With our own products, genuine commitment, and a growing community, we aim to move, connect, and inspire everyone.

Our passion is clear: to elevate and strengthen the culture of extreme sports. We create our own products, born from the real experience of every session we ride – designed for those who live each moment with intensity. We connect a genuine community of riders, athletes, and adventurers who share the same energy: pushing boundaries, staying healthy, and fully embracing this unique lifestyle.

Instead of referring to negative associations, “Cartel” in this context represents a united community of extreme sports athletes who defy traditional boundaries and take bold new paths.

The slogan “Canarias X Cartel” redefines the term to promote a modern, progressive identity: a crew of extreme sports athletes who question convention and look forward with a fresh and positive spirit. We embody collective courage and a dynamic movement that celebrates unity, a pioneering mindset, and limitless adventure in the world of extreme sports.